ciro rosso or wine is the most popular things from here (reggio calabria) and you can get it with the best price. some famous brands like pull andd bear and also zara, has a very very cheap on january and february (great sale in early year).
Ciro is a DOC of the Calabria wine region in deepest southern Italy. Considered one of the oldest named wines in the world, with a winemaking history stretching back thousands of years, this is Calabria's flagship wine. Calabrian wines are currently held in low regard, and Ciro is the only DOC wine from the entire region to have retained prestige through to contemporary times.
for pull and bear and zara, you don't need reason why.